I first heard about this book while listening to Covered, an author interview podcast by the great Harry C. Marks. In this interview, David Sax, the author of The Revenge of Analog, really struck me as someone who knew his stuff and was passionate about telling others about it. To this point, Mr. Sax is a journalist and author who has written for the New York Times, GQ and many other publications. I read, or rather listened to it, over a period of about 10 days and spoiler alert, I really enjoyed it. I tried to listen to just a chapter or two at a time, to allow me to take it in without rushing through it.
In thinking about this book and how I wanted to review it, I thought it would be useful to share some of the things that I wrote down while listening to the author read the audiobook version. These are the things that stood out to me enough that I wanted to remember them by writing them down. I will focus on the chapters that really spoke to me rather than covering the entirety of the book. The book is called The Revenge of Analog: Real Things and Why They Matter, but could also be titled The Comeback of Analog. It really does detail how a wide variety of analog businesses and interests have bounced back in what he calls a post-digital world.More